The original purpose of food packaging was to make sure it could be sent from the plant to the store in one piece and in edible shape. It has gone much further than that today. In fact, it has been reported that when companies spend more time thinking about their commercial food packaging bags sell about 30% more product than companies that do not.
Business owners all over the world are doing more to make sure the commercial food packaging bags work well with their other marketing efforts. There is some easy research work that anyone can do. For example, go to a grocery store and look at what they have on their shelves. Think about how easy it is to tell what the products are for and how some packaging looks more appealing than other kinds. Here are some other tips to help you design the best packaging for your products:
- Create food packaging labels that are true to your products. One of the most important parts of creating the best packaging to sell your products and grow your brand is to be totally honest with the claims you make. This is something you also need to think about when you develop your brand. Your brand is the promise you make to your customers. The last thing you want to do with your packaging is lie to your customers. If you are selling chocolates, you need your chocolate candy bags to show off what ingredients you use in your candy. Do not add pineapple to your labels unless your chocolates contain pineapple.
- Be creative with your packaging. There are people out there who think that all commercial food packaging bags are the same but this is not at all true. You can use different colors, styles, materials, and shapes to make your products stand out from the other similar products that are next to them or around them on the grocery store shelves. This may mean you have to “think outside of the box” (or bag as the case may be). Just because consumers have always bought the product you are selling in one kind of packaging does not mean you should eschew new ideas for packaging.
- Think about all of your products. You may be working on creating new designs for commercial food packaging bags for one specific product. The thing about that is that you need all of your products to work together to sell each other. That means your marketing materials, including the packaging they are sold in, need to look alike and work well together. You need to keep the design open for new products that might be added later. For instance, if you design great pet food packaging for dry cat food, you may want to expand that to cover wet cat food in the future.
- Think of ways your packaging can make your products easier to use. To give you an example, some manufacturers of condiments have changed the bottle design to put the opening on the bottom. This caused a great increase in sales. In a similar vein, if you produce food that can be poured such as cereal, coffee, or cat food, you can skip the bags and use pouches or containers that will keep the food items from spoiling but make it easy for consumers to pour as they need to. The more practical you can ake your packaging, the better.
When consumers are walking through their local grocery stores, the first thing they will notice about all of the products is the packaging it is in. A few years ago, Campbell’s soup changed up their soup containers to put a new line of the foods in pouches rather than the “tried and true” cans that they had used for years. This marketing campaign got a number of people thinking about soups in a completely different kind of way.
Having said all of that, your commercial food packaging bags, pouches, or other containers need to keep your food safe to eat, make it stand out among other products, and keep the promises you are making to your customers. Good packaging can absolutely do all of that for your products.
