If you’re in the world of digital marketing, or if you’re considering starting a website of any kind, you need to know about SEO. SEO is search engine optimization. Basically, if you want to rank on Google or any other search engine, you need to have good SEO practices.
Great search engine optimization practices are adding things to your web pages like keywords and backlinks. It’s much easier to add keywords than it is to add backlinks. When you’re adding keywords, all you have to do is include the same phrase several times and declare it so Google will recognize it as a keyword.
On the other hand, backlinks require your webpage to be linked on several other websites. This is beneficial because it shows Google and other search engines that your website has valuable content. This will increase your domain’s authority. Domain authority is a crucial part of organically ranking in search results.
Organic search rankings and reach are far more valuable nowadays than paid advertising. It shows potential customers and clients that other people have trusted you in the past. Most people don’t look at paid ads anymore and they don’t go past the first page of results. Being on the first page is very important.