Distributors provide a marketing service that gives other businesses the ability to sell to customers they may not have been able to reach on their own. Unfortunately, the tenure for distribution marketing leaders is often surprisingly short.
What can you do as a distribution marketing leader to make the most out of your position and to get your customers the results they want?
- Feed your marketing campaigns with product and customer data. As a distributor, you’re building a strong marketing campaign and website by combining product and customer data. Your marketing campaigns can easily fall apart if either of these data sets has been managed ineffectively. Make sure both of these data sets are in great shape for optimal results.
- Turn your marketing campaigns into profit centers. Marketing campaigns are challenging and require strong and efficient analytics. Strive to make all the insights you can about your customers and make use of your marketing budget. This goes for co-op marketing funds as well. Many businesses often leave their co-op marketing funds on the table at the end of the year, which is the equivalent of throwing away money.
- Develop great online marketing skills. You can’t call yourself a marketing expert if you’re not fluent in the language of digital marketing. Develop the skills you need in email marketing, website technology, SEO, and more so you know how best to serve your customers. Distributor marketing services can also help you in this area.
- Develop quantitative literacy. Marketing professionals need to have analytical skills under their belt to measure outcomes, develop plans, and compete for funds in the budget. Even if you have a basic understanding of financial accounting and statistics, it’s a good idea to refresh yourself regularly so your mind stays sharp.
Looking for professional distributor marketing services?
Approximately 81% of businesses currently use video as a key marketing tool, according to Wyzowl’s Video Marketing Statistics 2018 Survey. If your industrial and distributing company has yet to work with high-quality video marketing, you may be in need of professional distributor marketing services to give your company a boost.
We offer marketing for industrial distributors just like you to put your business ahead of the competition. To learn more about our MRO marketing services and MRO consulting services, contact us today.