If you own a business, then you know that sometimes the most pressing demand is getting your business in front of your audience or target market. For web-based businesses, it’s easy: pay for a web banner marketing service and let the clicks roll in. For brick-and-mortar businesses, attracting customers’ attention can be somewhat trickier and ever more vital. With physical space at a premium in many urban settings or other high-density areas, having a catchy, effective sign for your business is crucial.
Studies show that adding or changing a sign directly improve sales revenue. Replacing a store front wall sign with a larger sign increases revenue by 7.7%. It is also estimated that 35% of customers wouldn’t have discovered a business had it not been for their sign. Signs and signage space is so valuable that the value of an on-site sign equals the same marketing coverage as 24 full-page newspaper ads each year! The importance of signage for physical businesses cannot be overstated. If you think it’s time for a new sign, it might be time to upgrade to new digital signs for business advertising that are becoming an increasingly popular choice.
Full color LED signs and other digital signs for business are constructed in the same manner as flat screen televisions, and even come in HD formats. LED business signs are now common place all across Asia and are becoming more common in North America. According to a recent consumer poll, about 68% of consumers believe that a business? signage reflects the quality of its products or services. If your company displays a full color LED screen with video, you will be projecting a modern and high-quality image for your business. Don’t get left behind as full color electric business become the new standard!
Aside from projecting a cutting edge image, digital signs for business advertising can also increase revenue. Approximately 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. An outdoor led display might be just the thing your business needs to bring in extra business that is difficult to come by in today’s turbulent economy.
If your business has a less than cutting edge sign, it might be high time to upgrade to a new LED digital sign. Look into an LED sign company near you today.
