When you’re starting up your own marketing agency, you may be wondering how to structure that creative agency and what positions you need to fill. That said, here are a few tips you can follow. First, connect with other creative agencies to see how they do it.
Next, create a strong brand management team that includes a strategist (a person meeting with a client at a discovery session to discuss a project), a project manager (a person who splits up the project into all of the individual phases and creates a timeline), and a creative/marketing director. The brand management team is responsible for client communication.
Finally, create a creative fulfillment team. This team consists of people who do creative work, including graphic design, videography, copywriting, messaging, etc. They offer a variety of creative services depending on the client’s needs and type of the project.
If you are a solopreneur and create a branding agency by yourself, the structure is pretty much the same. The main difference is that you do not have a team and have to be alone at the top of brand management. You may also hire freelancers and outsource creative fulfillment for creative services.