What Positions Do You Need in Your Marketing Agency?

When you’re starting up your own marketing agency, you may be wondering how to structure that creative agency and what positions you need to fill. That said, here are a few tips you can follow. First, connect with other creative agencies to see how they do it.

Next, create a strong brand management team that includes a strategist (a person meeting with a client at a discovery session to discuss a project), a project manager (a person who splits up the project into all of the individual phases and creates a timeline), and a creative/marketing director. The brand management team is responsible for client communication.

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Finally, create a creative fulfillment team. This team consists of people who do creative work, including graphic design, videography, copywriting, messaging, etc. They offer a variety of creative services depending on the client’s needs and type of the project.

If you are a solopreneur and create a branding agency by yourself, the structure is pretty much the same. The main difference is that you do not have a team and have to be alone at the top of brand management. You may also hire freelancers and outsource creative fulfillment for creative services.

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