The home renovation industry is thriving, with more and more homeowners investing in improving their houses. According to a study by Harvard’s Joint Centre for Housing Studies, American homeowners spent an estimated $567 billion on renovations and repairs. This is fantastic news as a home improvement business owner – it means you have a thriving market for your venture.
But, for your business to succeed, you must target these homeowners looking to make improvements. On top of that, you need to contend with competitors, some with more resources and reach. So, if you’re searching for the perfect home improvement marketing strategy to market and grow your business, below are some top tips to consider.
Optimize Your Google Business Profile
According to The Washing Post, most homeowners trust local home improvement contractors due to the many benefits they offer. For example, they understand the local and regional conditions and inspire more trust. So, as a home improvement business owner, a local customer base is an excellent place to start when marketing your company.
Creating and optimizing a Google Business Profile is an excellent home improvement marketing strategy you can use to grow your local customer base. One of the many benefits of using Google Business Profile is the free and increased exposure offers. For example, if a homeowner wants to hire a local plumber, your business will appear first in the Google search results.
So, you must create a Google Business profile and fill in all the information about your business – phone number, address, business hours, etc. You can also optimize your profile by describing what your business does, creating Google posts, and sharing photos and videos of your projects. You can also engage with your customers by responding to reviews and answering questions, thus increasing your business’ visibility.
Build a Website
A business is a vital tool that can work wonders for your home renovation business. According to RainPOS, small business owners can grow their revenue by up to 50% by utilizing their business to connect to customers. Therefore, creating or optimizing your website is an excellent place to start if you want a good home improvement marketing strategy.
Having a business can offer your home improvement business many benefits. First, it will help you create an online presence, thus allowing potential customers to find you easily. A website will also help you to be listed on search engine results, which is where many homeowners look for contractors. Therefore, a website can help you target more homeowners and bring you more business.
Another top benefit of owning a business is that it can allow you to engage potential customers and earn the trust and loyalty of your current customers. For example, if you own a pest company, you can share images and videos of past projects, giving potential customers an idea of what you can offer them. You can also start a blog offering pest control and prevention tips, which can be an excellent resource for your existing customers.
Promote Your Business on Social Media
According to Backlinko, over 4.48 billion people use social media – more than half of the world’s population. This means that most potential clients for your home improvement business are on social media platforms. Additionally, according to a report by Global Web Index, over 54% of individuals use social media when researching a product or service.
Given these statistics, it’s clear that social media marketing is an excellent home improvement marketing strategy. By using social media, you can reach more potential clients. In addition, a social media presence will allow users looking for home improvement businesses to find you easily.
You can also use social media to generate interest in your business and engage potential and current customers. For example, you can share posts about what your company does, answer questions about services you offer & prices, share links to your other business profiles and listing, etc.
Another way to use social media is to showcase your business’s services. For example, if your company offers a bathroom restoration service, you can share before-and-after photos of past projects. You can even create videos for renovation projects and share them on social media platforms, especially YouTube. These photos and videos can attract much interest from homeowners looking to remodel and DIYers, increasing your business’s visibility.
Generate and Share Positive Reviews
According to Remodeling Magazine, most customers looking for home improvement services often conduct their due diligence online. This is to determine how reliable and trustworthy the contractor they are hiring is. And one of the top ways of doing this is by looking at the reviews left by other customers.
So, generating positive reviews is a good home improvement marketing strategy to help grow your business. And the best way to create good reviews is by offering quality services that satisfy your customers. In turn, they will leave good feedback about your business on your website, social media pages, Google Business Profile, and other online listings.
You can also use the reviews and testimonials left by customers to improve the reputation and trustworthiness of your home improvement business. For example, if you own a moving company, you can grab screenshots of the best reviews on your Google Business Profile and share them on your website or social media pages. Consequently, homeowners who come across your company will be more inclined to trust you and hire your services.
Taking Part in Volunteer Activities
According to SCORE, participating in volunteer activities helps your business build meaningful relationships with existing clients and potential customers. This makes it a perfect home improvement marketing strategy, which can help you promote and grow your business. It can also be very beneficial if you’re looking to increase your local customer base.
One of the top ways to volunteer is to offer to take part in local community events. For example, your home improvement company can offer free services during community cleanup days, local festivals, charity sports events, etc. You could also provide free services to local organizations such as animal shelters, hospitals, senior living centers, and charity organizations.
You can also volunteer by offering free services to homeowners in your area. For example, if your company provides gutter service, you could offer potential customers a demo cleaning job. You could also give free gutter services to homeowners after a disaster, especially those that can’t afford repairs. These free services can improve your company’s reputation and visibility. As a result, more homeowners will be inclined to hire you when they need home improvement services.
These volunteering activities can help increase your company’s visibility, leading to more leads. It will also foster excellent relationships with the local community – thus, improving your company’s image and making them more likely to hire you when they need home improvements.
Invest in Word-of-Mouth Marketing
According to the Harvard Business Review, customer referrals can substantially help a business increase its profit margins. Additionally, when most people make home improvements, they often hire contractors based on referrals from friends, family, neighbors, colleagues, etc. Therefore, if you’re searching for a home improvement marketing strategy to help grow your company, you should try word-of-mouth marketing.
Investing in customer satisfaction is one of the top ways to generate more word-of-mouth referrals for your home business. For example, if you own a masonry company, you should invest in offering quality workmanship. This will help increase your client’s satisfaction, who can spread the word about your quality service. Consequently, you will experience an increase in new customers looking to hire you for masonry projects like building or repairing walls, patios, chimneys, etc.
Another way to invest in word-of-mouth marketing is by rewarding referrals from past clients. For example, you can offer discounts on future projects to clients to refer new customers to your business. You could also offer commissions to people who direct successful referrals your way.
Lastly, you could partner with other businesses in the remodeling industry to trade referrals. For example, if you own a carpet cleaning company, you can get leads from contractors involved in roofing, flooring, painting, and other home improvements. And in return, you can refer to them customers who require the home improvement services they offer.
List Your Business on Industry-lead Forums
Most people conduct in-depth research on home renovation ideas and the latest trends, ideas, and materials when planning home improvements. And for most of these homeowners, their trusted sources of information are industry-leading websites, blog posts, and other forums. So, getting your name listed in these places is another excellent home improvement marketing strategy that can help you target customers needing your services.
Some industry-leading forums where you can list your business include Houzz, Angi, Porch, and HomeAdvisor. Most of these sites offer business listing services for home improvement companies. With some of these platforms, the listing is free, which gives your company free exposure. However, for others, you might be charged to promote your business, with the premium listing coming with additional benefits such as a higher quantity and quality of leads.
Besides listing your business on these industry-leading platforms, you can also use them to interact with potential customers. For example, if your company offers a tree removal service, you can use these platforms to share pictures of your past project. You could also answer questions on the forum sections, where many homeowners often seek expert advice about home improvement projects.
Offer Discounts and Promotions
According to a study by RetailMeNot, discounts and promotions affect consumer shopping habits and can affect a business’ customer acquisition, brand loyalty, and brand perception. This trend maintains true even in the remodeling industry, where homeowners are more likely to hire a company with discounted prices.
Therefore, offering discounts and sale promotions is an excellent home improvement marketing strategy, which can help your business gain a lot of new business. It can also lead to increased loyalty from existing customers, thus increasing your company’s competitive advantage.
One of the top ideas to promote your home improvement business is to offer discounts to first-time customers. For example, according to Angi, most contractors charge a percentage of between 10% to 25% of the total project cost as labor costs. You can reduce this percentage for your first-time customers, thus helping them save money. In return, they will likely become loyal clients who will hire you for future projects.
Another idea for discounts is to offer off-season sales and promotions. For example, most homeowners will do roofing projects during summer and other warmer months. Therefore, if you own a roofing company, you’ll likely have fewer contracts during winter. As a result, you can offer winter discounts, attracting many homeowners looking to save money on their improvements.
Hire Marketing Experts
Another one of the best home improvement marketing strategies that can benefit your business is hiring marketing experts. While you can deploy many marketing strategies on your own, using experts provides you with access to more marketing experience and skills. Therefore, you’ll likely enjoy better results, translating into increased revenues and profits for your home improvement business.
Another benefit of hiring marketing experts is that it helps you to save time. A marketing expert will handle all the aspects of promoting your business. This will leave you free to focus on running your home renovation company and delivering quality services to your clients.
Another reason to hire marketing experts is that they will act as business consultants for your home improvement company. Before promoting your business, they will assess your current marketing efforts and their effectiveness. This will help to identify any problems your business may be facing and top solutions that can help to turn things around.
Lastly, marketing experts are knowledgeable about the most effective marketing mediums. Therefore, they can advise you on the best areas to invest in, for example, search engine optimization, social media marketing, email marketing, video marketing, etc. They can also collect the analytics of your marketing efforts, helping you identify the effective ones and the ones that need more work.
The home improvement industry is thriving, with many homeowners who require various services. First, however, you need a sound home improvement marketing strategy to reach new customers and make your current clients happy. If you want to promote your home improvement business, the above are some tips you can use. They can help to grow your customer base while giving you an edge over your competitors.