Every business has an important message to relay to their potential customers. There is the need to convey to those consumers that this company has something that they simply can’t do without. But in today’s fast-paced world and competitive markets, how do you as a business stand out from the rest? It may seem like a simple answer, but sometimes the simple route is the way to go. How is your company’s signage? Do you have a big, bright sign that has no problem drawing attention? Or could your business be easily overlooked? Even if your sign is somewhat prominent, it may be time to switch things up in order to get your daily passersby to do a double take. Digital LED business signs could be just the thing your company needs.
Why digital LED business signs might work wonders
Electronic signs, whether they are scrolling marquee signs or digital LED business signs, have a way of catching the eye. Even in today’s world of excessive technology and screens, our curiosity will always draw us toward the brightness, the movement, the exciting. And when you consider a few of the simple facts, you will begin to understand just how important the right signage is.
For example, about 85% of the customer’s for any given business are living or working within a five mile radius of that business. This speaks to convenience, of course, but how would those customers have known where to go in the first place without the right sign out front telling them that this was the place they were searching for? Another 35% of individuals would never have found the business if there had been no sign, and that could be those who happened upon it accidentally or those who were indeed, actually searching for it.
Get your customers’ attention
Keep in mind that the right signage, though critical at the actual location, does not always have to be right at the business to help draw consumers in. About 71% of individuals will frequently take a peek at roadside billboards as they pass. Though they are numerous and commonplace to see almost everywhere, billboards can get the job done. Ensure that your advertisement is catchy and unique, and you will soon start to see the positive impact of well placed signage.
Whether you choose an LED feature, a classic sign with bold lettering and colors, or anything in between, make sure it is something that represents your business well. And once that signage starts bringing in the masses, it is time for your impeccable customer service skills to take over!