When people think about home, one of the most important aspects that seems to go unnoticed is the roof. Proper roof care is essential in keeping a house structurally sound and prevents further severe damage within the home. In this day and age, if you are not utilizing social media from a business standpoint, you are losing out on a very valuable client base.
These days, everything is online. The first place most people turn to is the internet when looking to select a contractor. Creating an effective plan for social media marketing for roofing companies can stress the importance of proper roof care, all while reaching a broader audience. It can seem daunting, but with proper social media management, your company’s reputation and sales can skyrocket.
Here are 10 tips to fully take social media to the next level for your roofing company.
Creating an Effective Social Media Marketing Plan
When generating social media marketing for roofing companies, there is the unique ability to come across them in a more personalized fashion. The days are gone when clients have selected a contractor just by price and proximity, they want to know the company on a deeper level.
Once you have a social media marketing plan in place, you can monitor and adapt concerning performance. Measuring the statistics on each post and the traffic that is generated by those posts is a powerful tool. Social media are all about trial and error. Depending on the roofing needs of your community, you can create a clear-cut social media marketing plan that will highlight your company.
Once you have an idea of your community’s roofing needs, you can utilize customer relationship management (CRM) tools to further motivate your customers to interact with your company and continue to seek out your services.
Advertising Your Services in an Exciting Way
Let’s face it, some aspects of roofing may not seem all that exciting to those who are not in business. However, social media marketing for roofing companies can change that perception. Once you build your brand up from the base, customers can become more involved. Creating a logo and using a screen printing company to create either shirt for your employees or to sell to customers only cements in the customer’s mind as to what your company is and who you are.
Don’t shy away from making fun posts. There are ways to go about being informative while incorporating humor. These types of posts can pique interest and increase daily views of your social media platforms. The more avenues that you take in making a successful social media and community presence, the more likely it is that your roofing company will be the first that comes to mind.
Educate and Inform Customers
Educating customers can be as simple as explaining what roofing services that you offer in a more personal way. Social media marketing for roofing companies can highlight lesser-known services, such as SPF roof coatings. You can not only inform customers that you offer these services but also go into detail in a fun and exciting way to highlight the benefits and long-term effects that these services can offer.
Trust is something that every company should strive for. When you have a trusted business, not only are you going to retain customers, but you are also going to get your company name out into the community. Using social media marketing for roofing companies lets you listen and act on what the customers want.
Social media allow you to create your brand and market it in a way that stands with your company’s mission statement. Connecting with your desired customer base in a more personal fashion makes a company stand out from the rest of the competition.
One way of building trust is to open your door to interactions with customers. This may sound trivial, but again, people want a personalized experience. They want to feel that a company generally cares about them, more so than just for their money. Social media marketing for roofing companies is an excellent strategy for that. Sharing day-to-day business events and directly interacting with customers can show that their home renovation or repair is in good hands. This strategy also keeps your customer base involved in new services or deals that may be offered in the future. It also fosters the mindset that your company has nothing to hide, and therefore, you are the best option for their roofing needs.
Generate Business Leads
Through the use of social media, roofing companies can expand their customer base and generate leads. Using social media marketing for roofing companies and combining it with active engagement within the community and clients can generate business in unexpected places.
Take into account areas that a client might not associate with a roofing company, such as bee and wasp removal. Being in open forums within the community can not only generate business, but you have also informed the community through social media platforms that bee and wasp removal is something that your company has experience in.
The same comes with extreme events such as weather. Create an open forum through your social media platforms to showcase your skills in roof repair after a significant storm. Informing clients in a personable way that a roof inspection may be in need after weather events shows that you care. It may not be the first thought after a heavy storm, but educating your client based on booking something as simple as hail damage inspection further shows that you have the client’s best interest at heart – an inspection and further maintenance is far less of a hassle from the client’s viewpoint than having an entire roof re-installation.
Partner with Companies or Individuals to Run Campaigns
It may seem like a strange route, but successful social media marketing for roofing companies includes partnerships. These partnerships can be invaluable in generating company growth. Consider other industries that directly benefit from roof repair or roof installation.
Partnering with a company that operates residential home sales can benefit your roofing company on several levels. Creating joint campaigns where posts are created to spotlight the work of both companies has the power to create a greater following on social media platforms for both. At the same time, those who are looking to sell their home know that there can be a significant increase in market value on their home if they take the necessary steps to make sure their roof is in top condition. Seeing your roofing company represented on a well-known relator’s social media platforms creates a sense of trust. They can see that you are directly involved and knowledgeable about the process.
Another lucrative area to form partnerships is with local insurance agencies. Every homeowner has homeowners insurance, and when there is damage to their roof, they want to find a reliable roofing contractor fast. Creating a campaign broadens your network differently than someone looking to sell a home. Now you are directly targeting current homeowners who will need regular maintenance and repairs throughout the lifespan of their home.
Showcase Your Work
It has been shown that having social media accounts for a business is essential in generating professional relationships. Social media marketing for roofing companies is no exception. People want to see what it is that they are getting when they select a company, they want to see past work when it comes to roof repair and re-roofing projects.
Social media are one of the simplest methods of doing so. Not only can you showcase media relating to past projects, but you can also showcase the integrity and due diligence of your company itself.
Use Video to Pique Interest
While video may not be the first thing that comes to mind, people by habit are drawn to all things visual. Social media marketing for roofing companies has the unique ability to further attract customers to their business by quite literally showing off their skills.
Across social media platforms, adding video is beneficial. A video that is created for social media doesn’t have to have a long runtime. These can be short videos that look at the installation on a certain area of the roof – or even showcase a timelapse of a roof installation. The benefit of creating short videos is that a potential client can view them during breaks throughout the day and get a birds-eye view of what your company represents.
A video that showcases a handyman going out and quickly explaining what is needed for a roof repair is an easy way for people to understand what the company is about. Not everyone knows that there is more that goes into roof repair than just the structure and the shingles. Use video as an interactive way to inform them.
Social media marketing for roofing companies can be a powerful tool in generating extra business. Roofing is expensive especially when it comes to new roof installation and roof repair. Offering customers promotions through your social media platforms will not only generate more business, but you are more likely to see your company recommended by clients who take advantage of these promotions.
Social media are unique in the sense that they have such a broad reach. You may think that running a promotion via social media would have little to no impact, but through sponsored and shared posts, your company’s promotion can boost you ahead of the competition.
Use Your Social Media Platforms to Increase Website Traffic
Social media platforms are a powerful tool, but to pair them with a strong company website that goes alongside it. A strong website has elements that draw the customer in to find more information. It is important, however, to mirror the style of voice used across all platforms. If a customer finds you on social media and finds your page engaging, only to click through and come across a dull website, it can raise questions as to which company they are hiring.
What you ultimately want to gain from social media posts is for customers to want to visit your website. One simple way of doing this is through the creation of a blog section on your company website. Posting excerpts of recent blogs that link directly back to your page drives website traffic and if the reader is interested enough, they’re already on your company page to view your services. Generating engaging content also means that your website is up to date. Websites that only feature old posts, information that has since changed, or very few images of completed projects do not create a strong image of a successful company.
Thinking of the company website and any social media platforms as a bundle encourages the thought of keeping updating and interacting with customers. Social media marketing for roofing companies is all about getting a name out there, one that comes to mind first with new or repeat customers.
Why It’s Important to Have a Social Media Presence
While contracted areas, such as roofing, may seem cut and dry, making a company seem approachable can make the difference between standing out above the competition. When selecting a company, a client looks at all aspects, and inevitably they want to select a company that not only has exceptional work, but that can also connect on a human level.
Many times we don’t think about the human aspect when it comes to business, but in reality, that is oftentimes why smaller businesses thrive. They utilize social media to put their mark on the community.
Social media marketing for roofing companies forms relationships with both clients and other contract actors. The stronger your network, the stronger your company becomes. While in the past, roofing companies may have been able to reach out to potential clientele in a more traditional way, including conventions and events, social media have surpassed that reach. These platforms are no longer thought of as ways to connect with family and friends, social media sites have evolved to become a powerful tool in the professional world.