Businesses are built like a house. They require a strong foundation to get off on the right foot, are defined by their outward details and need to be regularly maintained from the inside out in order to lay claim to a long and successful lifespan. On the other hand, a business that neglects this small wisdom risks being undermined by wiser competitors. One of the most important aspects of a strong business model, even in the modern day, is that of the customer experience. Word-of-mouth is more powerful than ever nowadays thanks to social media and a poor customer experience or positive one can mean everything. Interested in learning more? Let’s discuss customer experience, branding and color theory as the proverbial bricks to your business’ structure.
Customer experience has been shaped exponentially by the advance of social media in business and media spaces. January of 2014 revealed a stunning 75% of American adults will use social media sites on a regular basis. These include, but are not limited to, Twitter, Instagram, Tumblr, Facebook and WordPress. Social media is an incredibly useful tool that allows your business to connect with customers on a casual level, providing them bite-sized pieces of information while still adhering to professional standards.
We learn a lot of information through sight alone. How does color theory play a part in the invaluable customer experience pattern? Color has been found to increase brand recognition by a whopping 80%. Color theory is the art of arranging color in a pleasing and harmonious manner, used in all varieties of art from commercial illustration to website design. A common rule of thumb employed by many designers is to use only two to three colors to create a cohesive whole. Too many colors risks coming off as cluttered, while a few is more striking and pleasing to the average eye.
Branding is everything for business. It’s what causes new customers to recognize your worth and repeat customers to come back for more. Branding can be solidified through the aid of color theory on a website or the logo on a product. Every little bit counts, after all, and you don’t want a customer to take a glance at your business and receive the wrong first impression. Customer loyalty can be worth an upwards of 10 times as much as a single purchase and, according to a recent study by the Content Marketing Institute, 70% of consumers say content marketing makes them feel closer to a company.
With so much content available online, it stands to reason that the more you put out, the better. Digital marketing is one of the most valuable tools you can have in your arsenal to provide customers the means they need to find your business and stick around. A common strategy employed by many businesses, large and small, is to use a few different tactics to yield a stronger result. This can include digital banners, implementing SEO or just creating a stronger website presence. When it comes down to it, though, there’s nothing quite as powerful as simply making your customers feel satisfied.
The Power Of Customer Service Satisfaction
Did you know that it takes 12 positive experiences to make up for a single unresolved negative experience? This should tell you something about the power of the customer experience. Additional studies have shown it is seven times more expensive to obtain a new customer than it is to keep a current one, making businesses cultivate repeat visitors through a wide variety of means. Over 90% of unhappy customers will also not do business with your brand again and, when you think about it, it makes sense considering the plethora of competitors waiting in the wings. Don’t neglect a positive customer experience. Improve your content marketing strategy, learn the ropes of social media and offer your client base more than enough reason to stay.