While the past might have been tough on the housing market, it’s recovered quite nicely. In fact, statistics gathered from 2017 found that median home prices in the United States are $207,000 which is up nearly $30,000 from 2008 figures. Therefore, it’s important that real estate agents are able to obtain their share of this healthy housing market. Considering that, it’s important to utilize the power of the internet to obtain a portion of these leads. With that in mind, here are five tips for increasing online real estate leads that come from your website.
- Ensure Website Looks Great on Multiple Devices
Statistics gathered from a recent study found that 96% of those surveyed felt that a website’s design was the main indicator of trust for a site. Unfortunately, websites that don’t load properly on certain devices can have visitors exiting out of your page in favor of a competitor. Therefore, it’s wise to ensure that your website looks great on both desktop and mobile devices. - Keep Important Information in Upper Fold
It’s understandable to want to have readers scroll all the way to the bottom of your page for the important information. Unfortunately, this doesn’t always happen. In certain cases, website visitors are going to want the most important information right away. Therefore, it’s wise to keep the most important information including contact numbers at the top of each page on your website. - Test Multiple Landing Pages
You can also potentially increase website leads by utilizing multiple landing pages. A landing page is typically the first thing a user sees while visiting your website. These pages are often utilized to gather and collect information from potential leads. Considering that, it makes sense to test out multiple pages in order to see which ones are the most effective. - Gather Key Information in Early Stages
You’ll find that an effective landing page is likely to bring in an increased amount of leads. In fact, statistics gathered from the National Association of Realtors found that 56% of those purchasing a home who were younger than 36 years old found their properties online. Considering that, it’s important to note how much information they initially have to enter. Experts recommend keeping things simple by including a name and email form field. It’s better to obtain more contact information from qualified leads than steering them away by asking for too much. - Invest in Quality Real Estate Software
In addition to having a great website, it’s important to not forget the importance of real estate software. Many in the field of real estate use this type of software to perform what is known as a comparative market analysis. As your website attracts more leads, you’re likely to be performing these calculations more often than normal. With that in mind, real estate software can help you prepare cloud CMA reports in an instant. In addition, real estate software can also help track statistics from your website which helps you to learn what is working and what isn’t.
To summarize, there are several important ways to increase the number of leads from your website. It’s important to have a website that looks great on desktop and mobile devices. You’ll want to ensure that contact information always remains at the top of your website. Testing multiple design options is a great way to ensure your conversion percentages remain as high as possible. It’s also important to not gather too much information from leads in the early stages. In addition, you’ll find that real estate software can help track and automate many tasks that have to do with your website. This type of software also functions as a wide array of CMA tools to help you make that next sale.
