Reaching your potential customer base as a small business can be costly and time consuming. It is difficult to compete with the big budgets and innovative gimmicks of larger competitors and small business owners can feel as though they are losing the war for customer attention. There are ways to reach your desired audience without shelling out millions of dollars, though. Here are three easy ways to get your customer’s attention without breaking the bank.
Where’s your sign?
It might sound simple, but the reality is that your on-premise signage can result in new sales. Almost half of all new customers listed an on-premise sign as the factor that attracted them to a small business. If your current sign could do with a bit of updating, consider the fact that it will likely only cost you $0.02 per 1,000 views for a redesign and will reach more people in your actual market than any other form of advertising. Opt for simple, stylish but eye-catching. You also want something that has a timeless quality to it so that it lasts a long time. Small signs with a basic design from a reputable sign company can cost as little as $8, while larger business signage might reach up to or over $100. remember that many people (35%) would have no idea of your location without a sign, and over 85% of your core customer base is likely to live within a five mile radius of your business. You may want to complement your signage with business window graphics and lettering.
Wrap It Up
If you or any of your employees are on the road a lot, consider car wrap advertising to get the job done. Making your car or trucks into a moving advert can make all the difference to your visibility. According to the Outdoor Advertising Association of America, over 95% of Americans see targeted car wrap advertising daily and these vehicle wraps can result in between 30,000 and 70,000 impressions every day. If you have a fleet, even a small one, your name recognition can increase 15 times with car wrap advertising.
Let’s Get Interactive
Digital advertising can be another inexpensive way to reach potential customers. As much as 70% of all customers tend to respond to interactive messages, especially if they are within reach of the specific retail location, according to an IBM study. Being visible online mean you can encourage customers to become your brand ambassadors and spread your message online.
