The video covers sign creation and the different processes involved in it. The entire idea starts with a concept. The customer has a vision of what he or she wants the sign to be like.
The sign company then takes the time to research the concept to find the best ways to pull off making that vision into a tangible reality for the client. The next part of the process involves creating an estimate for the work and all the time and effort involved in it. The sign company uses various methods to estimate the amount of time it will take the specialists to complete all parts of the sign-making process. The customers then review the estimates and decide whether those estimates are within the budget. If so, the sign creation process can begin. Project managers come in to navigate and instruct on the various processes involved in the sign creation. The fabrication then begins and goes smoothly if the project has amazing project managers on it. Eventually, the client has the gorgeous sign that he or she wants to attract other people to the business. A positive relationship is then established between the company and the client, and future projects get done because of it.