Advertising has evolved due to increased competition which is why every business entity is always trying to increase both its physical and digital prints. From a marketing perspective, led signs for businesses are very effective when it comes to improving the physical brand of a business. Today, there are branded led signs for businesses, signs for churches, scrolling marquee signs, outdoor electronic signs for churches, outdoor led sign for schools and signs for government. Some of the industries are so competitive that such that signage companies have adjusted to the market demand by introducing programmable led signs. Whether you have a simple digital sign or programmable led signs, there are major benefits that come with having these signs compared to the traditional non-electronic signs. As a business, you should notice a significant improvement in brand presence once you install programmable led signs. Before having a programmable led signs installed for your business, church or school, there are a number of reasons you should take into consideration. This way, you will not be part of statistics where people invested in programmable led signs but failed to get the desired outcome on their marketing strategy. Since it is not a guarantee that because you have a led sign then you automatically have access to more customers to your business, here are some of the top factors you should consider before installing programmable led signs.
The Location Matters
For obvious reasons, you should be very strategic in terms of positioning your sign. The whole point of the sign is to increase traffic to your business but when wrongly placed, that is less likely to happen. A digital sign should be visible and probably placed close to your business. This way, people can relate the sign to your business. Of course your electronic sign is probably not the only one of that kind close to where your business is located. If your business is located in an area where there are multiple programmable led signs, this is considered a unique situation whereby you should consider moving the location to an area where it attracts maximum attention. Having all the signs lumped up in a single location can work to your detriment. For starters, potential customers might be distracted by the rest of the signs and your business will receive very minimal exposure. Remember, the whole point of advertising is to grab the attention of potential customers very fast and ensure that your business and what you are selling are clear. It is highly unlikely that a customer will stop to read all the signs and what every business deals with when they are placed close to each other.
Brightness and Use of Contrasting Colors
You do not have to be an expert in programmable led signs to know that highly contrasting colors are the best for outdoor advertising. Brightness too is key especially at night when the brightest sign is likely to attract maximum attention. If the sign is for outdoor advertising, you often find that some signs are not visible especially when exposed to direct sunlight. It is recommended that an outdoor led sign should have a brightness range of 2,000 nits or even higher. The use of contrasting colors is the reason why signage companies are currently investing in large displays with crisp colors for maximum exposure. Modern electronic sign allow you to adjust the brightness depending on the time of day in order not to be economical or excessive in terms of the brightness. There are so many other factors that you can look at. There are some people who look at the cost of putting up the sign. Whereas cost is also an important factor, the success of your business will depend on the quality of the sign. If it is poorly done, people will equate the poor quality to your business operations. For this reason, your main focus should be getting the best programmable led sign for your business.