How to Create the Best Labels and Packaging Using Color

There is a theory that you should increase your brand image by connecting with customers not through their wallets but by their hearts. This is the reason why most businesses invest massively in product packaging and labels. Considering that small and medium enterprises do not have the financial capacity to undertake expensive packaging and labeling, the concept is still underutilized. Fortunately, there are budget assorted color coding labels and american made stickers that are pocket friendly. One of the most preferred among these labels is colored circle labels. When it comes to colored circle labels, you find that the differentiation and pattern somehow makes them attract attention compared to custom adhesive labels and customized stickers and labels. Once you realize how colored circle labels improves your brand image, then you might want to reconsider your choice of labels. Below are the reasons why.

Color Symbolism
There is a concept that people are unaware of called color psychology. This is whereby you use color to attract a wider audience. This marketing has been in existence for years but attracts little attention from business owners. However, this is one of the most effective marketing strategy depending on the product you are putting the adhesive label tape. Take for example baby products; it is very commonplace that these products always have colored circle labels. From a psychological perspective, babies are attracted to colors in addition to it playing a role in growth and development. It is recommended that you experiment with colors in certain products mostly by trying to mix them up. When buying baby products, it is unlikely that you will come products that are dull or simply has a single color. While adults may not pay great attention to color as long as the products serve their needs, having a great first impression can make the difference between making a sale or not.

Be Creative and a Trendsetter
Most success stories in business revolve around people who went out of their way to make a difference. Label making does not necessarily have to be done by a professional. If you have the right budget to hire a company, then go for it. However, there are inexpensive DIY techniques that you can actualize to make colored printable labels. If you are in a very competitive industry, it means that there are hundreds of products that are similar to yours. You are therefore required to try something different and not simply repeat what your competitor is doing. You can all have labels that are colored but what sets your product apart from the rest. It all comes down to how creative you are playing with color and design. Pick a design that fascinates you and begin with a trial run. See if the label’s on your product are attracting the kind of attention you thought they would. If this does not happen, you need to go back to the drawing board and start all over again. Always remember, failure is always part of the success process. Don’t be tempted to quit if you have enough passion on your products and how successful they can be in the market. The bottom-line is to try and use different designs and not stick to a single ideological perspective while hoping for different results.

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