Operating a retail establishment can get very competitive, very fast. With so many similar businesses operating often within a close vicinity, trying to appeal to customers gets contentious. Owners and managers have to do whatever they can to stand out and set their business apart in the midst of all the retail chaos, especially around the holiday season. Here are five simple things owners and managers can do to make themselves stand out compared to the competition.
1. Commercial Signs
Whatever you’re selling, you want to make sure customers know that you’re selling it. One great way to do this is by visiting a sign company and picking up some high quality signs to advertise your business. Find a sign company that makes custom signage that will allow you to advertise whatever it is you’re selling, and you might even be able to find some with custom lighting to draw in the eye even further. Most businesses will have a local sign company in the area that will cater to their needs, as it is quite a popular request!
2. Advertised Sales
Having sales are a great way to draw customers into your store and get them to spend! People love getting deals, and if they have a pleasant experience at a location, they are far more likely to come back than if they had an indifferent or bad experience. Finding the right balance between striking deals for customers and maximizing profits is one of the hardest jobs of a business owner, but we believe you can make it work!
3. Social Media Presence
By creating social media accounts for your business or brand, you’re giving yourself a direct new avenue with which to engage potential customers! Build a personal brand for your store and post regularly. People will eventually start paying attention, and there are even possibilities for in-store giveaways and other online activities that might draw more customers into the store. It’s always smart to give your accounts a little bit of personality but without alienating anyone!
4. Sample Your Product
Whatever it is that your store is selling, it will likely sell more if more people know how good it is. For example, stores that sell food or drink and regularly sample their product are more likely to have customers coming in to try the full amount! By giving customers a taste of the product, you’re showing them you believe in what you’re selling, and in turn they will respond.
5. Billboards
Despite seeming a little bit antiquated in the modern digital era, people still have to drive to get to where they’re going, and it’s inevitable they’ll pass some billboards if they drive on the highway. Billboards are huge, giving you a large amount of space to get your point across and draw new customers into your store. Depending on your location, billboard space could be very affordable or prohibitively expensive, so you may want to double check before commiting your heart on this idea.
Those are just five of the many ways to improve retail sales! Do you have any other ideas? Share them down below in the comments section, and join in on the conversation!
