If you’re opening a business, one of the decisions you’ll make is selecting the appearance of your office’s exterior. Even if the street where your office is located imposes restrictions on the way you design your exterior, there are still choices you can make in your signage or window displays. You may not realize it, but your business’ exterior can be transformed into elements of external branding. If you’re working with a contractor to design your outside look, be sure they incorporate as many branding elements as possible in your external design.
If you can use paint on your office exterior, it may be helpful to work with an exterior commercial painting contractor. These professionals understand that a modern storefront design has significance beyond its mere appearance. For example, the color green always conveys a perception of natural elements or fresh foods, while silver or gold trim exudes a hint of luxury.
According to Novatr, your exterior facade tells a valuable story to prospective clients. The same article reports that certain exterior facade materials offer a perceptible story about your brand’s values. For example, full-length windows show a desire for business transparency, while bricks provide an aura of classic permanence.
If you own or manage a retail location, you know the importance of quality customer service and believing in your product. There are, however, other things you can do to improve the way your store looks or how you are able to give information to your customers. These creative retail display ideas can help boost the perception of your store by customers and can increase sales. Here are 5 items you can utilize or display in your store to improve its aesthetic and sales potential!
1. Flashy Signage
Studies have shown that merchandise that has a sign associated with it can outsell merchandise without a sign by 20%. By using interesting items such as a wall mount sign holder, you’ll get flashy design and signage that will stand out to your customers and will improve the chances of them purchasing the item you’re advertising! There are likely locations local to you or even online stores that will allow you to purchase custom made contemporary glass signs and signage as well as items like a wall mount sign holder.
2. Use Display Stands Near Your Register
Whether they are willing to admit it or not, most people find themselves as impulse buyers at least once in a while. By keeping small items that you think customers might think is worth a last minute purchase, you’ll help increase the average sale, and these small items will add up over time!
3. Put Up Brochure Display Racks
Similar to a wall mount sign holder, brochures have a way of catching a customers eye, both by offering free information and through use of quality brochure layout. You can advertise for your store or develop partnerships with neighboring stores that might allow you all to advertise together. Sales information, coupons and more can be put inside brochures to hand out to customers and keep them coming back to your store.
4. Emphasize Happy Employees
When employees are happy and in a good mood, that mood will help set the overall mood of your store. Friendly, supportive workers can make customers feel at home and more likely to return to your store. A pleasant experience is worth a lot these days!
Do you have any tips you want to share with others? What kind of things do you think retail stores can do to improve customer experience? Let us know in the comments below!
