Four Ways to Make Sure Your 2014 Social Media Campaign is a Success

Advanced seo techniques

Every good marketer knows and understands how big social media is and the opportunities it provides. Last year, users shared more than 500 million Tweets every day and uploaded some 350 million photos on Facebook every month. As a result, not only are there lots of ways businesses can use social media to get in touch with consumers, but there are also many difficulties when it comes to standing out. In order to ensure success, using helpful social media tips for business owners is always a smart choice. The best social media tips and tricks for 2014 might be a bit different than they have been in the past.

  • Know What to Share
  • Twitter and Facebook can be a lot of fun if you use them to just share random thoughts or opinions. However, it is important for business owners and marketers to understand what exactly both current and potential customers want to see, and how it will effect a brand. A great content strategy will help to improve credibility, turn your site into a helpful resource, and better engage your audience. Sharing good content is one of the most important social media tips for business owners for the upcoming year.

  • Be Timely
  • Last year, dozens of stories developed and grew on social media. Everything from sports stories to tragic shootings and accidents spread faster on Twitter and Facebook than ever before. Even during the Super Bowl last night, viewers shared both their outrage and support for the Coke commercial that featured “America the Beautiful” in several languages. So being timely and current is important for anyone who wants their social media campaign to gain followers and help increase exposure.

  • Don’t Give Up
  • It can be frustrating to find that you aren’t gaining followers or gaining fans quickly, even if you have a good strategy and know you are sharing the right materials. Even the experts at social media marketing firms will tell you that establishing a great social media presence takes time, and instant returns are extremely rare. So even if you struggle a bit early on, sticking with it is always important.

  • Find Balance
  • Though social media is quite important, you should also make sure that you are spending some time and energy on other online strategies, like SEO. Using the latest SEO techniques will help you earn the high rankings you need to get people to both your website and social media pages, so SEO and social media campaigns work quite well together.

In reality, no matter how many social media tips for business owners are used, it is tough to stand out. But if you want your company to thrive and grow, then working on a well-developed social media campaign is a must.
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