Do you know how to treat customers? What makes for a great customer experience? What causes customers not only to leave satisfied, but to remark that it was some of the best customer experience they have ever had?
It is imperative that you know how to treat customers and strive for this level of service every time you interact with one. You should not need a reason to treat customers with respect and courtesy If you do, or you want a refresher, read these reasons for treating customers with respect.
1. Your Customer Is Your Business
Your company runs on how much business you do. As such, having customers is important. By treating customers poorly, you are reducing your chances of having repeat patronage. By treating your customers so-so, they have no reason to return if something more convenient or slightly cheaper should arise. Whether these customers actually purchase anything or not, they should be treated as if they were buying the whole store.
2. Good Word of Mouth
In the very few times that I have ever had exceptional customer service, I have always been quick to praise the company to anyone who would hear it. And even recommend the services of that company just based on that customer service. Unfortunately, customer service that knocks your socks off really is truly rare, and that is what makes it so much more remarkable when it does happen.
3. Bad Word of Mouth
Look all over the internet for a review of virtually anything. People are much more likely to comment and review a product or service or company if their experience was less than satisfying. Think of it in terms of food. If someone goes into a restaurant and has the best meal of their lives, they love it and enjoy it, and then forget about it on the cab ride home. If they had bad service or the dish was sub-par, they will stew the entire ride home and then slander the restaurant on every social media outlet that they can find. Negative experiences, even those blown out of proportion by the customer themselves, will last longer, and do more damage.
No matter the product or service you offer, whether you are McDonald’s or Direct buy, you should go out of your way to offer exceptional customer service. Of the two mentioned, I will let you decide which company has provided better customer service in their time.