Search engine optimization has many factors that all flow together to meld into one successful online marketing campaign. By the time everything is in place, SEO marketing will have a very wide footprint, and encompass nearly every aspect of the internet.
The newest focus for SEO is the concentration on content based product. Content based can be any aspect of the SEO campaign that is more than simply an advertisement. For instance, nearly 90 percent of all companies have some sort of social media marketing going on. In regards to social media and content relevance, 92 percent of Twitter retweets are due to engaging or relevant content being Tweeted. And finally, companies that have a regular and relevant blog find that they get 55 percent more web traffic.
Yet, content based SEO is not the end all, be all. Advertising still has its merits. Google AdWords Pay Per Click advertising allows for inexpensive exposure on tons of websites. The system is set up where the company placing the ad online only pays when its ad is actually clicked. This is a win win situation for both the company placing the ad and the company hosting it. While it is advertising for the company, they can also be assured that the host will push to get the ad clicked, as that is the only way that they get paid.
Then there is affiliate internet marketing. Like PPC, affiliate internet marketing is a type of performance based marketing. It is where a business rewards one or more of its affiliates for each visitor or customer brought in by the efforts of the affiliate.
The affiliate portion can be just about anyone, utilizing any advertising tactics that they deem suitable. Some use regular advertising methods, and some use the rest of the SEO tactics toolbox. You can often see PPC, email marketing, and content marketing used in order to get sales for affiliates, who in turn earn money from the original company for those sales. Think of affiliate internet marketing as an outsourcing of the advertising process. By hiring outside of your regular pool of advertising team, you can get connections into other circles and realms of the market that you may not have otherwise been exposed to or had access to.
This has just scraped the surface of internet marketing and SEO. There is so much more to consider. So much of it has many layers that can be impossible to handle on your own. But, with a knowledgeable and experienced team, any company can reap the benefits of a fully functional SEO campaign. See this reference for more.